Max Ruddock smiling at a festival at sunset
Hi, I’m Max

A real person, not a call centre.

I design websites and custom apps, and look after the IT behind them, for start-ups, sole traders, side hustles and small businesses, and everything in between.

15+ years in tech Colchester, serving the UK Mac and Windows

My story

How I got here

15+ years in tech

Technology and business transformation, helping organisations choose the right systems and make change stick.

Big-name training

Supporting technical training for major financial services clients, and learning to make complicated things clear.

Starting TechTotal

I started TechTotal to bring that to businesses of every size, without call centres, jargon or multi-year agreements.

Today

Websites and custom apps that win and keep customers, with IT, Mac and Windows, Microsoft 365, CRM and AI behind them.

What I believe

Good IT is the kind you barely notice.

It should just work, and when it doesn’t, you should know exactly who to message.

Max smiling in the garden with his dog
Chief Fetch Officer

Meet my business partner

He fetches. I fix.

  • RoleChief Fetch Officer
  • SkillsFetching, napping, morale
  • Tech supportStrictly emotional
  • FeesBelly rubs

He’s brilliant at fetching. I’m brilliant at backups. Between us, nothing stays lost for long.

Working with me

A different way of working

What you won’t getWhat you will get
Call centres
A named contact who knows your business
Ticket numbers
A message to someone you know
Jargon
Straight answers in plain English
Upsell scripts
Advice and the reasons behind it
Multi-year agreements
Rolling, or cheaper for longer

How I work

Start with your business, then choose the tools

I don’t start with a product list. I start by asking how your business works, what takes up your time and what you wish was simpler. Only then do I recommend a website, an app, an IT fix or some automation, and I explain the reasons so you can make the decision yourself.

I design and build every website and app myself, then host and look after them, so there is no hand-off between agencies and nobody to chase. You get one person, one plan and one bill, and no multi-year agreements.

Plain English

I explain things clearly, and if I use a technical term I will say what it means.

Built by me

I design and build your website or app myself, from first sketch to launch.

Looked after afterwards

Hosting, backups and support continue after launch, with a named person to ask.

Tools I know well

macOSWindowsMicrosoft 365Google WorkspaceJamfHubSpotClaudeChatGPT